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Positioning, messaging and go-to-market plans that give a brand a clear reason to exist in its category.
What you are, who it's for, and why anyone should cross the road for it. One page, no jargon, used by everyone from the chef to the media buyer.
Names, taglines and the handful of lines a brand says over and over. We write for how people actually talk about food and places in this city, in the languages they talk in.
The 90 days around an opening: what goes up on hoardings, who films what, which creators walk in first, and what the store team says on day one. Built for Rameshwaram Cafe and Anand Sweets store openings.
For groups running more than one outlet or format. Which brands sit where, what's shared, and what each one gets to own.
